SunstarTV Bureau: State Bank of India General Insurance has recently conducted insurance awareness programs for farmers of 50 villages across multiple states including Rajasthan, Gujrat, Tamil Nadu, Odisha.
This initiative aimed at educating the farmers about importance of several crop insurance and non-crop insurance solutions, which will help them to be prepared for natural catastrophes. The insurance drive was organised on the occasion of Kisan Diwas.
“Basis several past rural engagements, we have noticed that farmers need to be equipped with insurance-related knowledge, which eventually will act as a counter-cyclical measure for them,” the organizers said.
They also said, Kisan Diwas revolves around acknowledging the contribution of our farmers, and it was the best time to talk about insurance awareness on this day aiming to empower farmers to mitigate risks arising from farm-related losses.
With the strong parentage of SBI, the company, which was established 2009, has been trying to reach out to as many people as possible to increase awareness around insurance.
Recently, the company partnered with Mahindra Insurance Brokers through Sajhedaari programme to increase insurance penetration in tier 2 and 3 cities.
Sajhedaari program is a socially inclusive initiative designed to identify, train and certify Point of Sales Persons (POSPs) for insurance distribution, while enabling deeper insurance penetration in the country.
About the initiative, MD and CEO of SBI General Insurance PC Kandpal said, “The pandemic has brought to fore a large part of our population that does not have health insurance to finance their medical expenditures. The most pressing requirement at this moment for us is to ensure that the ‘missing middle’ is tapped and insured.”