SunstarTV Bureau: Continental India collaborates with various engineering colleges for research on Automated Driving Technologies.
India introduces pioneering technologies and services for sustainable and connected mobility of people and their goods by collaborating with Indian Institutes of Technology (IITs), Indian Institutes of Information Technology (IIITs) and some other engineering colleges.
In the last few years, Continental has established partnerships with several academic institutions, including Indian Institute of Technology Delhi (IITD), Indian Institute of Technology Madras (IITM), International Institute of Information Technology Bangalore (IIITB), Indraprastha Institute of Information Technology Delhi (IIIT-D), for collaboration in this rapidly evolving technology area.
The ongoing Research and Development (R&D), especially assisted by deep machine learning and next-generation artificial intelligence, provides better precision and ensures safety by predicting unplanned driving scenarios in different road conditions across the globe.
The strategic partnerships aim to support three key strategic pillars – technological advancement, creating an industry-ready talent pool, and enabling open innovation in the ecosystem.
Although Advanced Driver Assistance Systems (ADAS) is gaining increased awareness, it is still lagging behind in its adoption in the Indian market. Continental India is one of the key drivers for the acceptance of ADAS by developing needed technology advances along with helping direct the public and policy discussion towards a safer future for Indian road users.