Desi Bellé, the women’s western wear brand of Killer Jeans, has launched new Autumn Winter’ 20 collections of high fashion jeans, tops, jeggings, dresses and winter wear.
The western wear collection created by in-house designers of Kewal Kiran Clothing caters to women in the age group of 16- 25 years. The pocket-friendly price of Desi Belle collection is inspired by the best of European fashion.
The brand’s tagline ‘Break free’ is apt for every Indian Desi Bellé, who is ready to take on the world with panache and wants to break free from the regular fashion, said the company.
Along with the new collection, the brand has launched a new digital campaign ‘WorldWideWest’ (www). The campaign also involves the brand collaboration with influencers nationwide to reach a wider audience, said the company in a statement.