SunstarTV Bureau: Reserve Bank of India’s (RBI) Twitter handle created world record with over 1 million followers by Sunday.
In the first among central banks, the Reserve Bank of India has become the first monetary authority in the world to have more than 1 million followers on its official Twitter handle.
Despite much less monetary firepower, the RBI has beaten the world’s most powerful central banks – the US Federal Reserve and the European Central Bank – on Twitter by a wide margin, emerging as the most popular central bank on the micro blogging site with over 1 million followers.
As on Sunday, the RBI handle is followed by as many as 10,00,513 people around the world. The achievement is impressive as the 85-year-old Reserve Bank was also a latecomer to the world of Twitter as it created the account only in January 2012.
For this new milestone, Governor of RBI, Shaktikanta Das congratulated his colleagues by tweeting on Sunday.
RBI Twitter account reaches one million followers today. A new milestone. Congratulations to all my colleagues in RBI.
— Shaktikanta Das (@DasShaktikanta) November 22, 2020
Governor Das, who assumed office in December 2018, has a separate Twitter handle with 1. 35 lakh followers.
Since March 2019, the count of followers has doubled from just about 3,42,000 to over 7,50,000 by March 2020. And during the first seven-week of lockdown that began on March 25, followers have increased by more than 1.5 lakh, according to an official statement.
In the current financial year, as many as 2.5 lakh new followers joined the RBI handle.
Besides the main twitter handle, the RBI also has another Twitter account called ‘RBI Says’, which it uses to reach out to the common-man and has also started a Facebook page with the same name in early April.
It has also launched a customer awareness campaign to prevent gullible account-holders from being duped by fraudsters.