Bhubaneswar (SunstarTV Bureau): Once there was a time when Odisha spontaneously been nominated under poor State in Country. That time nobody knows it’s name and quoting as a poor state, migrators were came to click pictures. But it was the storyline of 20 years ago Odisha’s.
Now onwards, the anti-clock started on ticking in clock wise, which not even in out side of Odisha, meanwhile the whole country started to applauding on Odisha’s success story. And none other than, the story is been written and still been writing by the five time Odisha Chief Minister and BJD supremo Shri Naveen Patnaik.
He is well-known to keep reminding people of his welfare schemes thrice on August month, this year, where Shri Patnaik has gone public with the announcement, launch and distribution of smart health cards under the Biju Swasthya Kalyan Yojana (BSKY). Still further forwarding this distributions for welfare of poor people in State.
Like wise scheme launched by the Odisha government in 2009, the health card system is touted to be another game changing welfare programme in the CM’s political journey.
An obvious story that the BJD supremo won’t let it go like any ordinary welfare scheme. Wherever the events marking the distribution of the cards are organised, the Biju Janata Dal makes sure that Ministers and party MLAs remain present there in large number.
What makes Mr. Patnaik get into campaign mode when there is neither any serious election on the horizon nor is there any serious political adversary to challenge his grip? The five time Chief Minister of Odisha is known to keep reminding people of his welfare schemes without waiting for any election dates to be announced. He has earned the distinction of being an election-ready politician all the time.
The Chief Minister broke his 10-month-long COVID-19 isolation addressing a massive meeting in Kalahandi district in January.
The occasion was the inauguration of a 43-km lift irrigation canal which would irrigate over 25,000 hectares of farmland in 38 gram panchayats from the Upper Indravati project. He had also announced development projects worth Rs 2,085 crore. Hordes of Ministers and MLAs attended the event to create the maximum buzz.
Similar strategy was adopted during the foundation laying ceremony of the hockey stadium in Rourkela a few months ago. About 90 MLAs and a number of Ministers had camped in Sundargarh district prior to Shri. Patnaik’s arrival. The event appeared like a high-voltage campaign in which the Opposition Bharatiya Janata Party (BJP) is good at.
Shri Patnaik has relied heavily on public relations and managing public perception ever since he came to power in 2000. He never fails to leave his stamp even in normal government functions.
During the past couple of years, the BJD government has made sure that Shri Patnaik distributes appointment letters to newly recruited employees. Earlier, the letters used to be sent to selected candidates without any such formalities.
Naming of public infrastructure has been carried out systematically. Anyone who travels 20 km in any part of Odisha, he or she would invariably come across posters with Mr. Patnaik’s photographs in background of green, a colour associated with the BJD.
The regional party seems to be outsmarting the principal BJP in the latter’s game. Continuous political activities and keeping party cadres busy have been the unique selling proposition of the BJP.
